Personal Brand Scope · Prepared for
Justin
DePalma
Fidelity National Title · Tampa
First year in title after eight years in lending, and the goal is to double. This builds your brand around what you already love, food, good drinks and your business, so agents across Tampa, St. Pete and Clearwater see Justin every day and know who to call. You bring the stories and a few minutes at a time. Buck and the Qinary team bring the strategy, the system, the coaching and the publishing.
Strategy Included
Facebook and Instagram, your brand strategy, day to day coaching with Buck and publishing. A three month minimum, then month to month.
Five pieces, itemized.
Once you know exactly what to talk about every day, you hit record at the open houses, restaurants and meetings you are already at, and we handle everything after you hit send.
Your Brand Strategy
Your brand, your persona and your target, worked through with Buck in a one hour strategy session.
- Your brand: why you exist and what makes you uniquely different
- Your persona: how you sound and show up, so every post reads like you
- Your avatar: the agents across Florida you want to win, and what makes them pick up the phone
- Your pillars, prompts and cadence: business, food and drinks, and life, and how often to talk about each
- Version one of your strategy delivered after the session, then tweaked with you until it fits
Slack and Your App
Buck in your pocket, and an app that tells you what to say.
- Your private Slack channel with Buck and the team, set up as soon as you sign
- Your own app on your phone, loaded with your strategy after Tuesday
- Prompts in the app telling you what to talk about, with a camera right there
- Shoot, hit send, and you are done for the day
Day to Day Coaching
Buck in your corner while the habit forms.
- Coaching from Buck in Slack on how you create content, so it stays authentically you
- Weekly Instagram lives with other market leaders, scheduled for you and cut into clips
- The first two weeks are about getting it out and building muscle memory
- An audit of your current accounts, then analytics each month on which content performs best
- Accountability: go quiet for a week and you will hear from us
Publishing on Facebook and Instagram
You film it. Our team finishes it and posts it.
- Facebook and Instagram, built on your own name
- Editing, animation, graphics and design on what you send: cuts, sound, captions and on-screen text
- Captions and hooks written in your voice, posting times and scheduling handled for you
- A calendar you can see, so you can hold or pull anything before it goes out
- Content going out every weekday once you are rolling, designed by real designers, not AI
Studio Session in Scottsdale
High profile content for your library.
- November 13, the day after the Q5 dinner: one hour in our Scottsdale studio, with no added fee
- Buck interviews you podcast style
- Cut into a month of polished content
- Your travel to Scottsdale is on your side
Strategy first, then momentum.
Strategy first, then consistency.
Kickoff
Your strategy session
One hour with Buck and the team on your brand, your persona, your avatar and your pillars. Your socials are connected and we audit what is there.
Version one
Your strategy, written down
You read it, tell us what fits and what does not, and we tweak it. Then your app is delivered and Buck shows you how to use it.
Rolling
Content moving
You send video, we edit, caption and post it, and Buck coaches you along the way. First the people closest to you notice, then the wider market.
Reassess
Ready for the next step?
After the first three months it runs month to month. Around six months we look at the next step together, like long form or a podcast.
You be you. We do the rest.
About an hour a week from you, in small pieces.
Your side
The stories- Your strategy session with Buck
- About an hour a week, a few minutes at a time
- Video from the app on your phone when a prompt lands
- One hour in the Scottsdale studio on November 13
No editing, no captions, no scheduling.
Our side
The system- Your strategy, prompts, pillars and app
- Day to day coaching from Buck
- Every edit, caption and schedule
- Publishing on Facebook and Instagram
- Your studio session and a month of content from it
- A monthly read of what is working
Your accounts, your content and your brand stay in your name the whole way through.
Every line, itemized.
One monthly fee, strategy included. All figures are in US dollars.
Every month
Everything belowNot included in this scope: podcast production, long form and YouTube, blogging, AI search optimization, websites, email and newsletters, and paid advertising. When you are ready for any of those, we will scope it and send you the number.
Just make the commitment, and we do it together, one step at a time.
Start here
Strategy included, three month minimum
First payment today, then the same date each month. Month to month after the first three. Card or bank account.